Online Recruitment Through Social Networking and Blogs
Thanks to a multitude of social networking websites, companies no longer have to limit their online recruitment efforts. Instead of only being able to post job announcements on career sites and their own WebPages, businesses now have options that are more eye catching and more appealing to Generation Y.
One website that has begun to make a difference in online recruitment is Facebook. Companies are beginning to create their own pages that allow users to find out about available jobs. By doing this, friend’s of people who are already employees at the business in question and even users who have no connection find themselves with information about getting a new job.
Another thing that Facebook is now doing is allowing businesses to buy ad space to announce that they are hiring. This helps to recruit users from within a certain area fairly easily. All someone interested in finding work has to do is click the ad when it pops up and they will be able to get more information about available positions.
Social networking site Twitter is also beginning to play a role in the recruitment process. Employers can create their own accounts. Users then sign up to receive status updates from the company. Whoever is managing the account can then use it to send out job announcements directly to the cell phones of everyone who is subscribed to their feed.
Blogs have also begun to have a place in recruiting new employees. A HR manager can either create an account for the company and post jobs as they become available or they can send their announcements to other blogs that list available jobs from multiple employers.
For the most part, these new recruiting ideas are just beginning to play apart in the hiring process. With younger workers preferring to use the Internet when searching for a job, businesses will find that new options for attracting employees will continue to pop up.
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