crunchboard review

Crunchboard Review

Blog: Crunchboard
Category: technology
Alexa ranking: 29,552
Google Pagerank: 7/10
RSS: Yes
Cost: $200 per posting
Time: 30 days
Born: Aug. 3, 2006

Introduction
Crunchboard was born out of the very popular technology blog, Techcrunch, in Aug. 2006. The job content currently consists primarily of technology jobs on the West Coast.

Founder Michael Arrington says, “Our goal with CrunchBoard is to build the ultimate Web insider’s network. A thirty day ad costs $200. I’ll consider CrunchBoard a success if we manage to put the right people together and make the entire ecosystem a little more efficient. RSS feeds are available for all listings as well as for each category.”

Pros
There’s no doubting the popularity of Techcrunch with the technology set, particularly on the West Coast, where the blog was founded. As a result, the job board has hit the ground running in terms of targeted traffic and job postings. The blog also piggybacks on traffic generated by other Crunch properties, such as MobileCrunch.

The job search interface is clean and the search technology is adequate. Posting a job is equally easy, taking a queue from popular classifieds site Craigslist.

With approximately 100 - 150 jobs currently posted, the content is relatively fresh, particularly for a newer blog with jobs. This number is sure to increase as the site grows into other markets.

Cons
The site is currently heavy with job content from the West Coast and Silicon Valley. This isn’t so great if you’re in New York or Boston. We do, however, have to give the site the benefit of the doubt and believe that will balance itself over time.

For most employers, the $200-per-job pricetag won’t cause any concern, particularly to get in front of Techcrunch’s high-demand audience. However, for smaller companies, Craigslist’s pricetag (free - $75) will be easier to swallow and may deliver similar results, particularly in the Bay Area.

Jobs are currently being picked-up by vertical job search engines such as Indeed and SimplyHired. This may or may not be a good thing, depending on how targeted you want your ad and how passive you want your traffic.

Summary
If you’re looking to employ technology professionals on the West Coast, and particularly the Valley, Crunchboard looks like a sound investment of recruitment advertising dollars. The rest of the country will have to hold on.

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